WSS Corporate Activations — Repeat Client Case Study

WSS partnered with Adidas for a community-facing soccer event designed to energize employees and celebrate the brand collaboration. The brief called for employee engagement, Adidas brand activation, and a community celebration atmosphere that felt authentic to the WSS audience — predominantly Latino families and sneaker culture enthusiasts across Southern California.

The photo booth needed to tie both brands together seamlessly while creating content that employees and guests would actually want to share. Generic branding was not an option — this had to feel like a soccer celebration, not a corporate obligation.

The activation delivered high-energy participation throughout the event. Employees lined up to dress in soccer jerseys, pose with Adidas props, and walk away with branded prints featuring both the WSS Cares and Adidas logos. The soccer jersey dress-up element turned the photo booth into the social hub of the event — groups were coming back for second and third rounds with different props and poses.

Every print carried the co-branded template into attendees’ homes and social feeds, extending the reach of the WSS x Adidas partnership well beyond the event itself. For WSS, the activation accomplished exactly what a corporate brand partnership needs: authentic employee engagement wrapped in brand-compliant content that both sponsors could be proud of.

WSS hosted a Día de Muertos celebration for employees and community members — a cultural moment that required sensitivity, authenticity, and festive energy in equal measure. The goals were straightforward: honor the tradition of Día de Muertos, create a space for employee and community engagement, and produce branded content that felt culturally authentic rather than corporate.

This was not a Halloween party with sugar skull decorations. WSS needed a vendor who understood the cultural significance of Día de Muertos and could design a photo experience that respected the tradition while delivering a polished, branded result.

The Día de Muertos activation produced beautifully culturally authentic prints that guests cherished as keepsakes from the celebration. Both group and individual shots captured the warmth of the tradition, and the bilingual experience meant that every guest — from corporate executives to community abuelitos — felt at home in front of the camera.

The custom template became a conversation piece on its own. Guests commented on how the design honored Día de Muertos rather than commodifying it, and several asked for extra prints to share with family members who could not attend. For WSS, the activation demonstrated that branded content and cultural authenticity are not mutually exclusive — they are stronger together.